An audio-visual guide about how professional event lighting creates memorable event experiences
When putting on an event, success lies in the details. To wow attendees, every audio-visual (AV) element comes into play. Every detail must be considered, especially when it comes to lighting. Lighting is one of the most critical factors in turning an event into a fully immersive experience — the other is sound.
Lighting can help evoke certain emotions and create a specific ambiance to match an event. Event planners must articulate their desired mood for an event to the AV supplier so their team can design, plan, and execute a visually spectacular show.
THE IMPORTANCE OF QUALITY LIGHTING FOR EVENTS
Few things in this world can change a room’s mood, look, and feel like lighting. Event lighting is a science and a craft. It takes a skilled AV supplier to understand how to manipulate a room’s atmosphere by redirecting light or adding color.
Lighting is more than a potent tool that affects ambiance. It can be decoration, highlight specific areas, emphasize important aspects of an event, and turn dull, weak points into attractive displays. Ultimately, lighting enhances experiences by creating color, effects, and movement.
The visual storyteller of any event is lighting. Its ability to captivate audiences with motion and energy is second to none on the scale of event importance, which is why every lighting component is vital. Key components include light-emitting diode (LED) lights, LED tubes, and moving head lights
LED LIGHTS FOR EVENTS
LED lights are nearly ten times more efficient than incandescent light bulbs. The ability of LED lights to use less electricity and last hours longer are the primary reasons why they are now the industry standard. LED lights can also use multiple colorations to capture any event’s color palette and lighting scheme.
LED TUBES FOR EVENTS
LED tubes come in various lengths and fit numerous event lighting applications and schemes. They can also be mounted on structures to glow softly or modulate to enhance the tone of an event.
MOVING HEAD LIGHTS FOR EVENTS
Moving head lights are digitally controllable and provide lighting for large areas with many effects, including beams, spots, and washes. While best known for parties and discos, they are a great lighting solution for concerts, theater, and other stage performances.
THE CRUCIAL ELEMENTS OF CUSTOM EVENT LIGHTING
Lighting elements must thoughtfully integrate into an event to perform and function accordingly. The performance and functionality of lighting elements are crucial to the visual success of creating a memorable event. The lighting elements are illumination, focus, mood, and composition.
ILLUMINATION
Proper illumination is necessary to bring attention to the stars of an event, whether a speaker, performer, musician, or panel of experts. The key to illumination is showing audiences what they need to see and what they want to see.
FOCUS
Focus is critical to showcase the message of an event. It helps to keep the goal of an event from getting lost by grabbing an audience’s attention. The focus aims to build brand awareness by highlighting a company’s logo and messaging and spotlighting event sponsors.
MOOD
The mood of an event is essential to capture with lighting, as it sets the scene and the tone. Creating the right mood engages audience members, compelling them to release reservations and open themselves up to an amazing night.
COMPOSITION
Finding the balance and composition of the lighting helps to empower all of the elements in evoking emotions and guiding attention. Understanding the psychology of colors helps AV suppliers find the suitable composition for any event.
CALL CORPORATE LIGHTING & AUDIO, THE EVENT LIGHTING EXPERTS
An AV supplier is an extension of any event planning team. Corporate Lighting & Audio is a full-service AV company that anticipates every lighting scenario and utilizes quality and custom lighting solutions to make events memorable. For more information, contact us at (corplighting.com/contact).